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Unturned Stones: Why Manual Hardware Design Keeps Innovation and Profit Buried

September 4, 2025

Electronics design is a science – precise, methodical, grounded in physics. But it’s also a daring exploration, a quest to push the boundaries of what’s possible.

Yet too often, the slow, manual process of circuit design stifles experimentation, the very fuel of innovation that shapes market leaders in aerospace, defense, and consumer electronics.

In this blog, I’ll explore why manual design methods fall short and how AI and automation can reignite hardware innovation, turning design back into a true adventure.

The Tedious Trek of Manual Circuit Design

Every journey of discovery begins with a map. In electronics design, that map is usually a block diagram – sketched in PowerPoint, Visio, or maybe even on the back of a napkin.

Each functional block represents a requirement of the circuit: a microcontroller, a Wi-Fi or Bluetooth module, a sensor, an LED driver, a motor controller, or GPS. Together, these blocks outline the system’s architecture, the blueprint for design.

Example block diagram documenting engineering requirements

The real expedition begins when, as engineers, we populate those blocks with actual electronics parts. Each component we select must:

  • Fulfill its role with precision – an accelerometer, for example, must capture the right axes at the right sensitivity.
  • Play nicely with its neighbors – ensuring compatibility of interfaces, voltages, and protocols.
  • Include the necessary supporting circuitry – regulators, filters, and passive components required for proper operation.

Instead of surveying the vast landscape of possibilities, we often return to familiar territory, reusing components from past projects. These shortcuts save time but limit discovery. For each functional block, perhaps two or three options are seriously considered before one is chosen.

Despite these shortcuts, the trek is grueling. We have to sift through distributor websites, pore over hundreds of pages of datasheets, and perform tedious compatibility calculations.

Sometimes after a promising part is chosen, the plot twists: the microcontroller may not speak the same voltage language as a sensor, or a wireless module may demand an interface the rest of the system can’t provide. Back to square one.

A Senior Electronics Engineer at a global technology company recently admitted:

“There's a fair amount of churn from misunderstanding or misreading the datasheet – that's usually where the errors crop up. It's one thing to understand each component, but understanding their interactions is even worse.”

What should be a bold expedition becomes a weary trudge, wasting time, burying opportunities, and constraining creativity.

Navigating Tradeoffs for an Optimized BoM

If selecting components is a trudge through the swamp, then optimizing the Bill of Materials (BoM) is like like searching for rare gems among a sea of stones. Our task as engineers is to uncover those gems. But each design candidate must consider how the BoM:

  • Balances performance with cost – the part must deliver the required capability as cost-effectively as possible.
  • Minimizes power consumption – essential for battery-powered systems or energy-conscious designs where every milliwatt counts.
  • Minimizes area – squeezing components into tight board layouts where real estate is as precious as oxygen.
  • Uses readily available parts – ensuring supply chains don’t collapse due to shortages or obsolete parts.
  • Matches the product’s expected lifespan – guaranteeing that the chosen components won’t vanish from the market before the product has run its course.

The search is slow and laborious. As a result, most promising stones are left unturned.

As another engineer admitted to me:

“We know there are better options out there. But digging for them would take months, so we settle for the first design that works.”
Key considerations for component selection

Leaving Trillions of Stones Unturned

The most optimized designs – those elusive gems that minimize cost, maximize performance, and reduce risk – aren’t ignored by engineers. They’re overlooked because the journey to uncover them is simply too vast to traverse.

Online component databases track 20–40 million unique electronic part numbers across manufacturers, each with hundreds of design parameters. Combine them, and the search space explodes into trillions of potential design configurations. That’s a number roughly equal to the number of stones covering Earth.

Every set of requirements creates trillions of design paths – as countless as Earth’s stones.

That means discovering the ideal design candidate – perfectly balancing cost, size, power, supply chain resiliency, and reliability – could be a herculean effort akin to turning over every stone on the planet. The reality of human capacity limits exploration to a vanishingly small fraction of what’s possible.

In fact, our research shows that typical design processes evaluate fewer than 50 BoM options – a single grain of sand on an endless shoreline.

Trillions of design choices – and the innovation, performance, and profit they hold – remain hidden

In an ideal world, you could surface those hidden gems instantly:

  • One design perfectly optimized for BoM cost.
  • Another tuned to minimize power.
  • A third that strikes a balanced tradeoff across size, cost, and performance.
Optimizing a design on one axis has tradeoffs on another

Imagine clearly seeing how each tradeoff shifts the outcome:

  • If I optimized for cost, how much power and space would be sacrificed?
  • What balance emerges if I weight size, cost, and power equally?
  • Can I maximize cost efficiency without compromising reliability and compliance?

The answers to these questions are hidden beneath the stones.

Paying the Price for Unexplored Design Paths

With fewer than 50 BoM options considered, compromised results are predictable: limited exploration yields only 3–5% cost savings while leaving reliability, supply resilience, and innovation untapped. The hidden gems remain buried, but the consequences are all too visible.

Each unturned stone represents a missed opportunity and collectively, they extract a toll in ways that drain financial stability, erode trust, and weaken competitive standing:

  • Price War Defeat – Higher BoM costs give competitors the ability to undercut your prices and seize market share.
  • Innovation Stifled – Engineers, wary of risk and complexity, avoid advanced technologies, leaving products stagnant while competitors race ahead.
  • Inventory Overload – Unoptimized BoMs bloat supply chains with excess stock, tying up capital and amplifying the risk of unsold goods.
  • Tech Hesitation – Designers retreat to “safe” component choices, locking designs into outdated simplicity and missing the chance to differentiate.
  • Reliability Risks – Shortcuts to save time and cost often lead to fragile, failure-prone designs that erode customer confidence.

What should be an expedition of discovery becomes a path of compromise, where missed gems translate into higher costs, fewer features, weaker supply chains, and diminished trust.

How AI-Driven Exploration Can Uncover Hidden Gems

With AI, engineers no longer need to settle for “good enough” after turning over a handful of stones. Instead, they can explore the full design landscape, uncovering the gems that maximize performance, reduce cost, and build durable supply chains.

What was once a weary trudge through datasheets becomes a true adventure – an expedition powered by automation, where creativity is amplified rather than constrained.

And the outcome isn’t just faster design cycles and cost savings. It’s better products:

  • Aerospace systems that fly further and last longer.
  • Consumer devices that are slimmer, more powerful, and longer-lasting.
  • Industrial solutions that are robust against supply chain shocks.

This is the promise of AI-driven exploration: not compromise, but discovery. Hardware design no longer defined by its limits, but by its possibilities.

AI-powered design exploration evaluates trillions of BoM options to help analyze tradeoffs

At Circuit Mind, we’re building the tools to uncover those hidden gems, so your next design can go further, faster – and ultimately, be better. To see how it works, schedule a demo with us.

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